{"id":5884,"date":"2022-08-18T13:10:51","date_gmt":"2022-08-18T11:10:51","guid":{"rendered":"https:\/\/mindatamockups.es\/inorde\/?post_type=proyectos&#038;p=5884"},"modified":"2023-01-25T19:06:02","modified_gmt":"2023-01-25T17:06:02","slug":"promercado","status":"publish","type":"proyectos","link":"https:\/\/inorde.com\/es\/proyectos\/promercado\/","title":{"rendered":"Promercado"},"content":{"rendered":"<h3>OBJETIVO GENERAL<\/h3>\n<p>El objetivo general de este proyecto es fomentar e incentivar la creaci\u00f3n de econom\u00eda y riqueza en las \u00e1reas de intervenci\u00f3n a trav\u00e9s de la informaci\u00f3n y formaci\u00f3n. Se trata de buscar productos, en base a los recursos end\u00f3genos, rentables econ\u00f3micamente que genere econom\u00eda inducida en el rural, asentando poblaci\u00f3n, y fomentando la mejora de las comunicaciones y accesibilidades. Con esto se pretende que se incluyan estos recursos\/productos en las estrategias de dinamizaci\u00f3n de las actividades econ\u00f3micas.\n\nAdem\u00e1s con su estudio y promoci\u00f3n externa (basada en los an\u00e1lisis y diagn\u00f3sticos elaborados en este proyecto) se permite valorizar complementariedades espec\u00edficas y constituye un marco \u00f3ptimo para actuaciones conjuntas.<\/p>\n<h3>ESPEC\u00cdFICOS:<\/h3>\n<p>\u2013 Asegurar la preservaci\u00f3n y sostenibilidad de los recursos.<\/p>\n<p>\u2013 Contribuir al Desarrollo e Innovaci\u00f3n de los productos y su viabilidad econ\u00f3mica, mediante la articulaci\u00f3n con las empresas \/ mercado.<\/p>\n<p>\u2013 Incentivar y organizar la cooperaci\u00f3n empresarial para estimular nuevas iniciativas empresariales de base local.<\/p>\n<p>\u2013\u00a0Establecer nuevos m\u00e9todos de organizaci\u00f3n de la actividad econ\u00f3mica apoyando sectores generadores de alto valor a\u00f1adido y de fortalecimiento de la identidad local.<\/p>\n<h3>ACTIVIDADES<\/h3>\n<h3>1. IDENTIFICAR, ANALIZAR Y ESTRUCTURAR LOS PRODUCTOS END\u00d3GENOS.<\/h3>\n<p>-Elaboraci\u00f3n de estudio de potencialidades de los recursos end\u00f3genos.<\/p>\n<p>-Elaboraci\u00f3n de estudios para mejorar la calidad de los productos potenciados.<\/p>\n<h3>2. ARTICULACION CON LA INDUSTRIA<\/h3>\n<p>-Diagn\u00f3stico de necesidades y exigencias de mercado.<\/p>\n<p>-Estrategia de colocaci\u00f3n del producto: potencial exportador, canales tradicionales y gourmet.<\/p>\n<p>-Elaboraci\u00f3n de Planes de Negocio.<\/p>\n<h3>3. COMUNICACI\u00d3N<\/h3>\n<p>-Dise\u00f1o imagen del producto.<\/p>\n<p>-Dise\u00f1o p\u00e1gina\u00a0 web.<\/p>\n<p>-Seminarios formaci\u00f3n.<\/p>\n<p>-Dise\u00f1o y realizaci\u00f3n de stand espec\u00edfico del proyecto.<\/p>\n<p>-Seminarios formaci\u00f3n.<\/p>\n<p><a class=\"grouped_elements\" title=\"Logo Promercado\" href=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big.jpg\" rel=\"tc-fancybox-group278\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-71 tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big-300x206.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big-300x206.jpg 300w, http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big-768x527.jpg 768w, http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big-1024x702.jpg 1024w, http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big-1200x823.jpg 1200w, http:\/\/inorde.com\/wp-content\/uploads\/2016\/07\/logo_promercado_big.jpg 1600w\" alt=\"Logo Promercado\" width=\"300\" height=\"206\" \/><\/a><\/p>\n<h2>SOCIOS<\/h2>\n<p>Beneficiario Ppal.: INORDE \u2013 Instituto Ourensano de Desarrollo Econ\u00f3mico.<\/p>\n<p><a class=\"grouped_elements\" title=\"logo-inorde\" href=\"http:\/\/www.inorde.com\/wp-content\/uploads\/2016\/09\/logo-inorde.jpg\" rel=\"tc-fancybox-group278\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-239 size-full tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/09\/logo-inorde.jpg\" alt=\"logo-inorde\" width=\"250\" height=\"100\" \/><\/a><\/p>\n<p>Beneficiario: ADRAT \u2013 Asociaci\u00f3n do Alto T\u00e1mega<\/p>\n<p><a class=\"\" href=\"http:\/\/www.adrat.pt\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-282 size-full tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/09\/adrat.jpg\" alt=\"adrat\" width=\"216\" height=\"96\" \/><\/a><\/p>\n<p>Beneficiario: UNIVERSIDAD TRAS OS MONTES -UTAD<\/p>\n<p><a class=\"\" href=\"http:\/\/www.utad.pt\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-283 size-thumbnail tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/www.inorde.com\/wp-content\/uploads\/2016\/09\/utad-150x96.jpg\" alt=\"utad\" width=\"150\" height=\"96\" \/><\/a><\/p>\n<p><strong>Beneficiario: CET-Centro Empresarial Transfronterizo.<\/strong><\/p>\n<p><a class=\"\" href=\"http:\/\/www.barbadas.es\/index.php?sec=ayuntamiento&amp;ap=cet\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-284 size-full tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/inorde.com\/wp-content\/uploads\/2016\/09\/cet-barbadas.jpg\" alt=\"cet-barbadas\" width=\"241\" height=\"96\" \/><\/a>\u00a0<a class=\"grouped_elements\" title=\"concello-barbadas\" href=\"http:\/\/www.inorde.com\/wp-content\/uploads\/2016\/09\/concello-barbadas.jpg\" rel=\"tc-fancybox-group278\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-285 tc-smart-load-skip tc-smart-loaded\" src=\"http:\/\/www.inorde.com\/wp-content\/uploads\/2016\/09\/concello-barbadas-101x150.jpg\" alt=\"concello-barbadas\" width=\"101\" height=\"150\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>OBXECTIVO XERAL: O obxectivo xeral deste proxecto \u00e9 fomentar e incentivar a creaci\u00f3n de econom\u00eda e riqueza nas \u00e1reas de intervenci\u00f3n a trav\u00e9s da informaci\u00f3n e formaci\u00f3n. Tr\u00e1tase de buscar produtos, en base aos recursos end\u00f3xenos, rendibles economicamente que xere econom\u00eda inducida no rural, asentando poboaci\u00f3n, e fomentando a mellora das comunicaci\u00f3ns e accesibilidades. Con [&hellip;]<\/p>","protected":false},"featured_media":5885,"template":"","estado":[5],"class_list":["post-5884","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","estado-rematado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promercado - INORDE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inorde.com\/es\/proyectos\/promercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promercado - INORDE\" \/>\n<meta property=\"og:description\" content=\"OBXECTIVO XERAL: O obxectivo xeral deste proxecto \u00e9 fomentar e incentivar a creaci\u00f3n de econom\u00eda e riqueza nas \u00e1reas de intervenci\u00f3n a trav\u00e9s da informaci\u00f3n e formaci\u00f3n. Tr\u00e1tase de buscar produtos, en base aos recursos end\u00f3xenos, rendibles economicamente que xere econom\u00eda inducida no rural, asentando poboaci\u00f3n, e fomentando a mellora das comunicaci\u00f3ns e accesibilidades. 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